![]() We have already shared some impressive numbers surrounding Dumb Ways to Die.īut, there’s more to share - from social media stats to downloads increase data. In DWTD videos, the main motive is clumsiness, so it’s not so surprising it strikes a chord with this target audience. For example, about their clumsiness, lack of money, being introverts, etc. If you follow Gen Z memes on social media, you may notice that a lot of it comes down to - making fun of themselves. Here’s another, less obvious reason why Dumb Ways to Die went viral among Gen Z. Now that they are 10 years older, it feels good to remember something from that period. When they first heard the song and played the game, many TikTok users were children, while some were in their teens. One of the reasons their organic strategy works so well lies in - the nostalgia effect. It’s common knowledge that TikTok is a virality machineīut, Playside’s motivation to focus on TikTok goes beyond that. Thanks to all of this, DWTD went viral, again. They started regularly resharing user videos, animating them with scorecard ratings, creating remixes, etc. The Playside team immediately jumped on the trend. Soon after, thousands of creators started sharing their “fail” moments in the form of this template.įor example, clumsy falls to the ground, boyfriends pranking their girlfriends, sports mishaps, etc. In other words, it makes perfect meme material. With this template, the video pauses just before the failure and starts playing “Dumb Ways to Die”, making it super amusing. This format allows other users to copy the format and music easily. ![]() In it, the user uploaded a simple template from CapCut (video editing tool). The real-tipping point was a video from a user. The Playside social media team has managed to attract a lot of TikTok followers.
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