![]() As of Q2 in 2021, Apple held 53% of the US smartphone market share compared to Samsung, the next closest at 26%. Is this something marketers for companies like Samsung, Xioami, Oppo, or Google can take advantage of? For device users, I’m not sure it will. While Apple’s legal woes continue, many observers are wondering if this will impact Apple’s reputation and make the competition more attractive. Apple, however, bets big that you may just buy both, and then when the 14 comes, you will be eager to pick one of those up to. Did you see the iPhone 13? Perhaps waiting for the 13S or Pro Max makes sense. Perhaps nothing is more evident about Apple’s desire to appease shareholders than what has become its boring and predictable semi-annual product launches. In fact, Google’s Play Store is facing similar scrutiny from countries and jurisdictions around the globe for unjust and anticompetitive practices. While the Think Different campaign of the ‘80s might have come from a genuine place, the growth and changes over the last decade show that they aren’t different. Apple is just like the other big tech companies. But will this really impact Apple all that much? Asked another way, from a marketing standpoint, are Android devices and other competitors (are there even?) suddenly more attractive? Let’s dive into the details of the ruling and what this means for Apple’s marketing position. For a case that has been closely watched by many, this was a win for the so-called little guy. District judge issued an injunction prohibiting Apple’s App Store from stopping developers from sending users to alternative payment options outside of the App Store. RESTRICTED TO EDITORIAL USE (Photo by Andrew CABALLERO-REYNOLDS / AFP) / RESTRICTED TO EDITORIAL USE (Photo by ANDREW CABALLERO-REYNOLDS/AFP via Getty Images) AFP via Getty ImagesĮarlier this week, a U.S. In a court clash with potentially huge repercussions for the world of mobile tech, Fortnite maker Epic Games takes on Apple starting on May 3, 2021, aiming to break the grip of the iPhone maker on its online marketplace. an iPhone in Arlington, Virginia on April 30, 2021. Used with permission.This illustration picture shows the logo from Epic Games displayed on a laptop and an Apple Logo on. Greg Stohr in Washington at contact the editors responsible for this story: (Adds comments from company court filings starting in eighth paragraph.) “Epic’s entire application asks for extraordinary relief that is available only to alleviate serious and irreparable harm, yet Epic has not even tried to establish that the stay is causing it such harm,” Apple argued.Įpic says its subsidiaries still have apps in the App Store. Apple expelled Fortnite from the App Store because Epic created a workaround to avoid paying a 30% fee on customers’ in-app purchases. In urging the Supreme Court to keep the 9th Circuit ruling on pause, Apple said Epic isn’t being affected by the disputed policy. “The result will be to injure not only Epic but innumerable consumers and other app developers for a significant period of time,” the company argued in its filing. ![]() Neither Apple nor Epic had any immediate comment.Įpic, which makes the popular Fortnite game, said in court papers that the 9th Circuit used the wrong legal standard in putting its ruling on hold. The 9th Circuit ruling potentially would let developers circumvent those commissions by including links to process payments on the web instead of within the Apple system. The dispute could affect billions of dollars in revenue for Apple, which charges developers a commission of as much as 30% for digital goods and services sold through its App Store. The appeals court put its decision on hold to give Apple time to file a Supreme Court appeal later this year, but the ruling will kick in if the justices refuse to hear the case. Kagan’s rejection of Epic means Apple will get a reprieve from the 9th Circuit ruling, though perhaps only a temporary one. Kagan, who gave no explanation, is the justice assigned to handle emergency matters from the San Francisco-based 9th Circuit. The 9th US Circuit Court of Appeals said earlier this year that Apple violated California’s Unfair Competition Law by limiting the ability of developers to communicate about alternative payment systems, including purchases through the Epic Games Store. ![]() Justice Elena Kagan said she wouldn’t let a federal appeals court decision take effect immediately, as Epic had sought. request that would have let developers start directing iPhone users to other purchasing options. ![]() keep its App Store payment rules in place for the time being, rejecting an Epic Games Inc.
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